For the last weeks, I had to work at night. While working I had much spare time because of some very old servers. I used this time to publish many posts to my blogs.
But unfortunately I didn’t get that much visitors during this time. Therefore I experiment a little bit with the time I publish the posts. Here are my experiences.
post / publish at the time it will be read
Publish your posts when your targeted audience is able to read it. By clicking publish in your blogging-software the post will be saved in the database. But there happens a bit more.
By publishing a post trackbacks are send, you are using trackbacks, right? Most blogs do show the last trackbacks the blog received. This is good for our blog, since every visible link can be clicked. But what happens if none of our targeted audience is watching? Maybe our trackback will be supressed by some newer ones and our potential readers can’t see it.
For pings it’s nearly the same. Some blog directories show the latest posts on the homepage. But you won’t get any visitors referred by this page, if your post is visible at 03:47 in the night (targeted audience!).
Some websites do read your feed, you have a newsfeed, right? They show the latest entries on there homepage or the homepage of a category. Are you reading this page in the night, while sleeping?
target oriented publishing
When I blog for the german market I publish the posts to be online at local daytime. But when I post for my english speaking audience, I try to publish the post at a time, my potential readers are not sleeping.
Publishing at the right time can result in some extra visitors, not that much, but for a small blog enough ;)